I read Search Engine Journal regularly. It's a great way of picking up ideas on how to improve website coverage and to target new business. Here's a common-sense extract from a recent post of theirs...
We all wish we had an unlimited budget to make our website and overall digital presence the best it can be.
But that is rarely the case for most businesses.
As a result, we must prioritize what makes the biggest impact on our online visibility and user experience, and put other tasks on the back burner.
With some smart budgeting and effective tactics, you can focus on strategies that are cost efficient but really help you meet your SEO goals.
Maximizing SEO for your budget requires automating what can be automated, keeping simple tasks in-house, and only outsourcing tasks that are necessary.
Their conclusion was that making the most of your SEO budget has a lot to do with how much things cost and how much time they take, but it also relies heavily on some ingenuity and preparation.
By creating an approach that leverages outside contractors or agencies, automated tools, and in-house effects, your SEO budget can go farther while getting you better long-term results.
For more detail a deeper insight into the word of SEO, see https://www.searchenginejournal.com/maximize-seo-budget/228603/#close
